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The Art of Creative Thinking

It all starts with an idea – the light bulb moment. Also known as the ‘eureka effect’ or the ‘Aha! moment’, where one minute you’re stuck in a mire of non-solutions, and suddenly it presents itself to you…as if by magic. The Greek mathematician, Archimedes, was famously known to have coined the ‘eureka!’ phrase – meaning ‘I’ve found it!’ – while in the bath tub…

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